Wusaaq
Industry
Specialty Coffee & Hospitality
What We Did
Brand Strategy, Brand Identity, Naming, Visual Identity, Packaging Design, Environmental Graphics, Digital Experience, Brand Guidelines
Cities activated through temporary experiences
0
+
More than coffee, a daily ritual
Great coffee isn’t rushed.
It’s prepared with intention, shared with generosity and remembered long after the final sip. Heba Coffee was created to celebrate those moments. Rooted in the culture of hospitality while embracing the precision of specialty coffee, the brand offers an experience where quality and connection are equally important. Our challenge was to create an identity that felt contemporary without losing the warmth and authenticity that define the region’s coffee culture. Our challenge was to create a brand experience that reflected the depth of this work while making decades of knowledge more accessible to partners, institutions and communities around the world.
Hospitality at the heart
Coffee has always been a reason for people to gather. That belief became the foundation of Heba Coffee.
Rather than building a brand around products alone, we built one around ritual—the quiet moments before a busy day, meaningful conversations between friends and the simple act of slowing down over a perfectly brewed cup. The identity reflects this philosophy through a visual language that balances refinement with familiarity, creating an experience that feels welcoming from the very first interaction. The identity communicates credibility without formality, balancing technical expertise with a human-centred approach that reflects the organisation’s values.
